In this digital era for every business, digital marketing is one of the most important parts to get the ultimate success. There is no doubt that your online presence needs to set a strategy. But the crucial part is to plan and launch that. In this blog post, I will give you a comprehensive list of the 13 best strategies to improve your online presence in 2023 for your business growth.
As per the Digital Marketing guru’s, there is no alternative to content and link building. It doesn’t matter what type of product you have. You must have to create content and get as many backlinks as possible for that product. I am sure, by this time you are already curious to know what are the 13 Best Digital Marketing Strategies For Business Growth? I don’t want you to wait any longer! Let’s jump into it.
Why Digital Marketing Strategies?
The answer is very simple: it allows us to achieve a better grasp of market share. We risk underestimating the demand for digital services if we don’t have a clear strategy at the right moment. Moreover, it’s possible that we won’t have a complete understanding of the online marketplace’s characteristics, such as customer behavior, rivals, customer profiles etc. Even retargeting the customers we should have a detailed plan. For business growth, there is no alternative to having a digital marketing strategy.
How?
We can set and achieve digital marketing strategies in various ways. Below I will show you the best 13 options which you should follow for your business success. These are the best practices which are followed by the most successful persons and companies we know on the internet.
1. Blog-contents
As I already mentioned, content would be the best strategy. Here as content, I mean blog posts or texts. Google loves texts. Can you imagine a website without texts? Not only you, no one can imagine or think of it. And without texts and good content (don’t compare with photo-sharing sites like Instagram or Unsplash) there is almost no chance to get a higher rank as an SME (Small and Medium-sized Enterprise).
To get a good rank on Google or to have a great online presence you should write as much as possible blog posts for your website or digital products. Actually, blog posts are the very premier part you can do without any extra costs.
2. Social Media Marketing (SMM)
Social media marketing is one of the best parts of Digital Marketing. There are lots of components of Digital Marketing Strategies. But I personally like social media marketing the most. Because just think of a person, who has internet connectivity and a smartphone but doesn’t have social media accounts.
Social media platforms made digital marketing or SMM very easy. If you set a strategy for social media marketing, then I strongly believe you will be able to get a quick success to enhance your online presence.
3. Video Marketing
There is a saying about photos: one picture says more than 1000 words! And what about video? Don’t be astonished. Just think about YouTube. It connects the world. Nowadays there are lots of other platforms like Facebook, Instagram etc are used to share videos. Tons of dedicated video-sharing portals too such as Vimeo, Twitch, TikTok etc.
To deliver your messages to the world there is no other option to use video marketing for your business or online presence. To attract your audience-group video marketing would be a great choice. I personally would go with video marketing while I plan any Digital Marketing Strategies for anyone for me.
4. Email Marketing
Though Email Marketing plan is sometimes give a negative impact nevertheless digital marketers are still a fan of it. As you already know, the act of sending commercial messages via email to the targeted people is called email marketing. But sometimes it could be spammy. Who likes junky marketing messages? Probably, no one! That’s why we have to do it very carefully. But anyway, email marketing is still a popular strategy to get your presence to the targeted audience.
5. Podcasts
In recent times, podcasts are very popular. Especially among the young groups. They are more used to listening to podcasts. That’s why it would be a great idea to distribute the podcasts on online platforms to get bigger coverage. There are many platforms to do that. Even recently Facebook also started audio live broadcasts. So possibilities are endless.
6. Search Engine Optimization (SEO)
To get a better presence online the must-have thing is: Search Engine Optimization or SEO. There are two types of SEO. On-page SEO and Off-page SEO. We have detailed posts about this topic. You can have a look at our blog posts. If you don’t optimize your content for Search Engines like Google then it will not give a good value. That’s why I would recommend doing a standard SEO practice. If you are not able to do that by yourself then you can book an agent like alphanauten. Why would you choose us explained in that post. Just contact us to discuss the possibilities.
7. PPC or Pay Per Click
Pay per click or PPC could be also a great option for internet marketing or online presence. As per Wikipedia, PPC is an internet advertising model in which an advertiser pays a publisher (usually a search engine, website owner, or network of websites) when the ad is clicked. The term “pay-per-click” is often linked with top-tier search engines such as Google Ads, Media.net, Amazon Advertising, Bing Ads etc.
Though it is an expensive option but by the PPC campaign, anyone can reach the targeted audiences. In PPC marketing advertisers often bid on keyword phrases relevant to their target niche on search engines and pay when their texts, image or video ads are clicked. Instead of using a bidding system, most content websites charge a fixed monthly package or price per click.
8. Voice SEO
Voice Search Engine Optimization is a relatively new term. Since Artificial Intelligence (AI) improved technical things dramatically Voice Searching is also increasing day by day. Though there are arguments about voice SEO. Experts thought on Voice SEO is, it is irrelevant because voice searches are turned into text-based searches before they’re submitted on search engines such as Google. But there are lots of optimization options of Voice SEO such as focusing on conversational keywords, adding FAQ etc.
9. Link Building
In the beginning, I was trying to say, there are two things, one is: content and another is: link building for your product online presence. For your business growth, digital marketing strategies must have link building process. But link building is the hardest and most important part as well. There are many options to link building. Most of the SEO gurus are suggesting to have guest posting, interact with the influencers, commenting (but not spamming) on other blogs and forums, ask for links to others, giving expert interviews, infographic, free ebook or pdf sharing etc.
10. Directory Submission
Like link building, directory submission would be also one of the best options. Though it is an old tactic and SEO experts think it is not the ideal anymore but as you already know old is gold! If you don’t do any spamming then you easily can start directory submission in your niche. It will increase your presence on the internet.
11. Photo Sharing
I have searched on the internet. But no one told about it! By sharing photos on free photo sharing websites like Pixabay, Unsplash, Rawpixel, Pexels can bring you a big value. While you share a photo on these websites you can use your niche and keywords so that people can find you. Even you have to have a profile there to share photos and in your profile, you can add your website or any link in the website or URL section.
12. Working With Influencer
Working with influencers is always a good idea. When an influencer talks about your product it’s really a big branding. They can even add your website or product links in their video description or social media posts or their writeups on websites. In this way, you will get even some backlinks and it will boost your digital presence which enhances business growth.
13. Networking
Developing ties with other people in your business arena is another strategy to increase your internet presence. It is a good idea to make connections by sharing common hobbies, passions and interests with like-minded people. Request to cover your products that relevant bloggers and podcasters in your industry.
On the other hand, if you get any invitations, it is wise to accept them to appear on their talkshows, podcasts, interview or write guest blogs for them. Building relationships with others will help your brand or products to appear in more places on the internet, which means more success for your business.
Final Thoughts
Digital Marketing Strategies are really so important for your business growth. I’ve added the 13 Best options above. I strongly believe if you follow these then your business growth will be significant. Everyone can have separate ideas and strategies.
But to achieve your goal you have to implement those ideas in reality. I wanted to give you a comprehensive list of the plan that any digital marketer should have.
If you have different ideas or plans you can share those with us by commenting below. And of course, if you like this post then don’t forget to share it on your social media channels.
