Vogtland is a leading online shop in the field of motorsport and vehicle parts.
Vogtland has a particular specialization in springs, which is also reflected in its logo.
VOGTLAND Autosport has been developing and producing high-quality suspension components with sporty tuning since 1989. Building on over 110 years of experience in spring technology, the company combines precise engineering, in-house production and motorsport expertise. Whether sports springs, coilover suspensions or special solutions – VOGTLAND stands for innovative technology, the highest level of quality and driving dynamics that inspire enthusiasts worldwide. With locations in Europe and North America and close cooperation with car manufacturers and tuners, VOGTLAND has established itself as a major player in international motorsport and the aftermarket.
The aim of the project was to build a modern and innovative Shopware 6 platform for Vogtland that combines emotion and e-Commerce. The emotionalisation was intended to appeal to new buyer groups and convert them into long-term customers. At the same time, the shop system had to form the basis for a scalable business model and meet the highest technological standards in terms of performance, security and code quality.
The platform was developed based on Shopware 6 to create a powerful foundation for the future. In addition to a user-friendly and emotional UX/UI design, the shop has been equipped with special features such as a vehicle finder and a global dealer finder. This allows customers to search specifically for suitable products and quickly find international sales partners. The consideration of SEO and the option to switch between B2C and B2B views also ensure a sustainable digital growth strategy.
The result is a modern, high-performance and secure online shop that showcases Vogtland's decades of experience in spring and suspension technology in the best possible light. Thanks to clear structures, appealing images and innovative features such as the vehicle and dealer finder, customers and dealers worldwide are addressed.
The platform is technically future-proof, scalable and enables Vogtland to further expand its online sales and increase brand awareness internationally.
Get in touch with us today for a free initial consultation!
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