Guide to switching from Plentymarkets to Shopware

Plentymarkets to Shopware

Table of Contents

The Alphanauten Digital Agency from Unna in Germany presents a short and practical guide to switch from Plentymarkets to Shopware. There are various situations and business cases that force to change Plentymarkets to Shopware very reasonable.

In recent years, since the big announcement in 2013, the two German eCommerce systems are grown significantly closer. Nowadays we see many customers are asking for a front-end change, away from Plentymarkets to a Shopware design.

In the background it makes sense to use a Plentymarkets backend. Whatever your plans, ideas or requirements are, we are looking forward to get in touch with you. The Alphanauten is a certified and award-winning professional Shopware company.

Reasons to switch from Plentymarkets to Shopware

First, the usability is really comfortable! Both, the front-end and back-end processes are more user-friendly when you are switching from Plentymarkets to Shopware. Each project has its own grounds and individual important points that make a switching very beneficial.

Besides user-friendliness or ease of use, the loading speed is another factor. Again, this is about the loading times in the front-end as well as in the back-end. A new Shopware 6 system runs as fast and smoothly as a Magento or Presta multishop system. As a user and customer, you have to be a little more patient with Plentymarkets.

Plentymarkets zu Shopware
Plentymarkets to Shopware

Very different situation or phases are required for individual solutions. Depending on the reason, there is a process of changes, so that in the end the Plentymarkets system can move to Shopware.

What is Shopware?

Shopware is a modern and easy-to-use eCommerce platform with a wide range of features that can be customized to fit any business. It offers a very easy checkout process for shoppers, advanced inventory management, and other flexible options. Shopware is an ideal solution for businesses that need a reliable online store that can handle large orders and complex inventory management.

What is Plentymarkets?

Plentymarkets is a popular eCommerce ERP solution with an online store, inventory management, and multichannel sales. It offers a comprehensive stock management system and a shop system as well that rivals any other. This cloud software allows entrepreneurs to fully automate their online business. Plentymarkets is a revolutionary thing because selling your products and connecting all processes made that so easy in every aspect.

What are the advantages of Shopware?

If you’re considering switching from Plentymarkets to Shopware, here are some points that you should think about.

Pros of Shopware:

Some of the Pros of Shopware are below:

  • Shopware is a modern eCommerce platform with a sleek design
  • It’s easier to use than Plentymarkets and has a wider range of features
  • Shopware has an easy-to-use checkout process and a variety of payment options
  • It offers a free trial period, so you can try it before you buy it
  • Shopware is open-source and free to use

Why Shopware?

What are the advantages of Shopware? This is really a very common question among the online shop-owner or whoever is trying to switch to it from Plentymarkets. Here I am gonna tell you about it. When it comes to eCommerce, Shopware may be a good choice. Here are some of the advantages of using Shopware:

  1. Easy to Use
    Shopware is very user-friendly, which makes it easy for you to navigate and find what you’re looking for. There are also a lot of features available that make it easy to manage your inventory and keep track of your sales.
  2. Very Customizable
    If you want to tailor your shop to reflect your personal style, or if you have a unique product that requires special handling, Shopware is perfect for you. You can customize the look and feel of your store, as well as add custom features such as product descriptions and ratings.
  3. Flexible
    Shopware is versatile in terms of how you can use it. You can use it to sell products online, or you can use it to manage your existing eCommerce business. Either way, it’s an easy and efficient platform that will allow you to grow your business quickly and easily.

Not only that, we have covered lots of other Pros and Cons of Shopware in another post. Please check that out!

Process of switching from Plentymarkets to Shopware

The actual migration away from Plentymarkets to a Shopware system is divided into different sub-areas. Not every customer is affected by every area. Depending on the customer’s wishes and constellation, there are different aspects to consider. As a certified Shopware Agency, alphanauten‘s professional staff are always happy to advise you. Click on the following link to go directly to our contact form.


Should only the design of the shop, which was originally created in Plentymarkets Shopbuilder or via a specific template, be migrated to Shopware? It’s a matter of moving the frontend. In the best case, the old shop can continue to run parallel to production and as soon as the new design has been completed under Shopware, the move will take place.

The prerequisite for this is that the backend structure can be moved without any problems. Either via a Plenty => Shopware interface. Or via an interface of an ERP system that is already in use. After the test system has reliably survived the test phase, the change from the front end can take place.


Would you like to migrate your entire Plentymarkets ERP system to a Shopware 6 system? Including all processes and the external infrastructure? Then the scope of work increases. In addition to the front end, the actual design, all current and historical data and settings must also be transferred.

At the beginning of a complete migration, data backups are created from your old Plentymarkets system. In the next step, all new relevant points are created in Shopware with the backups. Think of products, categories and the CRM. And all other data sets on which the new system is based.

At the beginning of a complete migration, data backups are created from your old Plentymarkets system. In the next step, all new relevant points are created in Shopware with the backups. Think of products, categories and the CRM. And all other data sets on which the new system is based on.

The integration and/or relocation of payment providers or newsletter systems is also part of the planning of the move.

Only when the transfer of all data is complete and the frontend design has reached a productive phase, the move can begin and the respective sub-areas are moved in a logical order. Payment methods are tested and the hot final phase begins.

Finally, your Alphanauten Shopware partners and Plentymarkets supporters will carry out various onboarding and training sessions with you.


Each ERP lives from its data and generates a large number of different data sets according to its own scope. The RestAPI enables a coordinated and secure migration of all data.

  • Customer data
    • Exceptions: passwords, order history (in part), bonus points, etc
  • Orders
    • Archiving follows official guidelines and documentation requirements
  • Categories
    • Including metadata, SEO texts, customer classes and much more
  • Products
    • Exceptions: features, attributes, product bundles, etc
    • Product images with a view of marketplace availability, server migration

An interim solution is a so-called connector. For example the Shopware 6 Connector. Only the frontend is moved to a Shopware template. The basis remains a Plentymarkets system. Orders are received here and from that you generate products. There is also a Plentymarkets Shopware connector which you will find on GitHub and on Shopware as well.

With a fully-fledged connector, the following topics are no problem when it comes to moving from a Plenty frontend to a Shopware shop.

  • Catalogs
  • Formats
  • Manufacturer
  • Delivery times
  • Storage units
  • Products including product variants
  • Attributes / characteristics / facets
  • Search filter


How do I switch from Plentymarkets to Shopware?

If you have some technical knowledge you can take the Plentymarkets to the Shopware Connector plugin from the GitHub and try yourself. That connector can be used to switch from Plentymarkets to Shopware. If you are not so familiar with the code and have less experience in this field than the alphanauten‘s Shopware Expert Team can help you out. Just contact our team and have a free consultation!

How to Login plentyMarkets?

Logging into Plentymarkets is very easy. Just follow the steps and you will be there! First of all, go to the Plentymarket Place homepage and then click on login in the upper right corner. Now open the login window. Here you need to enter your login credentials. Now simply click on Login. Yahooo! You are logged into your Plentymarket Place account!

What does plentyMarkets offer?

Now you can easily find the right project partner for your business by listening to our system within Plentymarkets. Not only you may advertise individual projects, but you can also specify what plugins or settings you want to be implemented. From development to the design of your online store, there is no limit to what you can do on Plentymarkets.

Goals when switching from Plentymarkets to Shopware

As a rule, you are not satisfied with your shop design in the basic Plentymarkets Ceres Template. The outlook is partly reminiscent of the 2000s and Microsoft Software. The newer Plenty LTS template looks elegant, but unfortunately it is also not a mature global shop-design with which you can achieve good results right away.

If you have invested in individual adjustments in the past, maybe even several times, you have to check whether you can transfer the design without much effort. The Calisto, Ceres or LTS design can only be copied to the new Shopware shop design with minor modifications.

In general, the goal is very clear to present a 100% individually designed shop. Which also fulfills all valid technical SEO rules. A frontend design that makes every Google metric to be shown as green. With a Shopware template, the FCP values are usually less than 2 seconds.

Unfortunately, it takes a little longer here and there in the Plentyshop Kosmos. Combined with inappropriate image sizes and old plugin versions you can do 10 seconds and more! A recent update created the first remedy, the new Plenty LTS is not (yet) optimal.

What can Alphanauten do?

The Alphanauten were able to test a Plentymarkets template in the current version. The FCP was after an optimization at 1.7s. It is very important that all template plugins are updated. In comparison, a complex Shopware 5 shop with many customizations currently creates an LCP of 0.4s. As of August 2022.

FCP – First Contentful Paint, is a metric that can be used to compare the effective loading time of the respective shop templates and server capacities. Shopware shops are ahead and win the race.

Another very concrete example of why a change makes sense. Under Plentymarkets, the design team often finds it difficult to implement individual solutions. Nice icons instead of boring text in the filters are a point. Product images in the navigation to the category pages are another point. The handling of the shop builder leaves only a few freedoms.

Shopware takes the design workflow to a new level. Simple Drop Zones make life easier for your in-house designers! Shopware stands for Intuitive Workflows. At Plenty, they prefer to be complex and less user-friendly. By switching from Plentymarkets to Shopware, you can redistribute the workload internally. There are fewer developer tasks, so the hours can be shifted to graphic designers and content creator teams, for example. A 100% WIN-WIN situation.

Here you get to another interesting topic. Read our blog post and find out more about the Shopware 6 system: “The switch to Shopware 6 from a technological point of view” Alphanauten Blog. The following link will take you to the Alphanauten Agency About Us page. We create galactic Shopware projects from the heart of Unna.

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