Online advertising: things you need to know

Online advertising

Table of Contents

When it comes to marketing you have to think about advertising. Because without advertising it would be hard to achieve your goal. Yes of course there are some free techniques to achieve your goal but a big company even a medium-sized company also can’t think of a day without advertising to do their marketing. So in this blog post, I will explain about Online Advertising, will give you a guideline of it and its pros-cons or merits-demerits of course.

What is online advertising?

In most cases, online advertising is referred to as digital advertising. It has a connection with digital or online marketing. As per Wikipedia, Online Advertising is: ‘online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to the targeted consumers.’

Actually, online advertising is mainly used on web media or in social media by using the Internet. But unfortunately, in recent days, many consumers find the Internet or online advertising is kind of disruptive and they are increasingly turning the adblocking services for a variety of reasons.

Why do we need online advertising?

If you wanna get direct traffic for your digital products or even an easy marketing plan then online advertising is the best way. Because online advertising is coming with lots of built-in tools. By using them you can reach your goal very easily. Online digital advertising is also cost-effective.

To start that you don’t need much equipment or lots of money. If you have basic skill sets then you can be able to start straight away. But sometimes it could be hard for you if you haven’t much knowledge of digital tools. Sometimes you need skills on how to do keyword research for your digital campaigns.

Online advertising

Online marketing and online advertising

As per Imforza, 93% of online interaction starts with search engines such as Google, Bing, Yahoo, DuckDuckGo etc. As an Internet user, can you imagine a single day without Google or Facebook? Now you may ask, how Facebook is a search engine? I wanna ask you in reply: you never searched one of your friend’s names on Facebook? Of course, you did!

Actually, not for that it’s a search engine. Normally, every big website is a kind of search engine. Think about YouTube! How big is the platform and how many people are searching the content with keywords. So in this case, Facebook is also a big platform. Big platform means big community. And that’s why it would be easier for you if you start any campaign on these platforms. To get the ultimate success of your business you have to plan your Online Marketing and online advertising could be one of the parts of your online marketing or digital marketing.

Some do’s and don’ts on online advertising

Since online advertising is a part of digital marketing or online marketing, there are some best practices that you should follow. If you follow or maintain these best practices then I strongly believe you will get success in your business. First of all, I would like to tell you about some “dont’s“. It’s really applicable in almost every sector. That is: to get success you should have patience!

It doesn’t matter whether it is traditional marketing or digital marketing, you have to have diligence. You have to keep in mind that success doesn’t come overnight. You have to work consistently to get success.

Quality is the key! Before starting an online campaign you have to make a good product or good content. Never skip the quality for quantity. If you start a digital campaign without good content or a good product then imagine: anyone will click on it and in a few seconds they will leave your page or product. In this way, your conversion rate would be really bad. That means your success will be far off.

Forget the word ‘spam’! No one likes spamming. Please never do it. If you start a paid online campaign then it is all fine but if you think about digital marketing such as off-page SEO then, please never do overshare. You could be on the spam list.

Don’t force your visitors. I have mentioned AdBlocker already. So if you overact about the campaign then you will lose your prospective customers ever. That’s why you should only do what is reasonable.

If you are giving an order to a company then don’t select one which has no good reviews and has less experience with online advertising. There are lots of things that need know about targeting the group which can bring value to your business.

Now I would like to mention some best practices that you should follow. Before starting a campaign you should have market research. If you give your campaign order to any company then they can do it for you. But without research never jump into a digital marketing campaign.

As like as the research, the relevancy of the content of online advertisement is also very important. To get the success you have to focus on that. Moreover, the consistency of the campaign is also needed to enhance your success. Without regularity, you can’t expect a good result. Depending on your business, you should choose a platform. There are hundreds of platforms to start an online campaign. Such as if you are targeting a fun-loving young community then TikTok could be a choice. But if you are looking for something serious with lots of geo-targeting and filtering options then Google could be also a great choice.

As I mentioned already you have to know your targeted groups first and then you need to make a campaign for them. Not only targeting the customers but also finding your competitor is important. By researching in many ways you can find your digital competitors, such as using Keyword Research Tool or Keyword Planner by Google Ads. Besides that, try to track and test your campaign regularly. Try to know why your campaign is not giving a good value or if it’s already giving a good result then also try to know why it is giving you a good result. In this way, you can get a good insight into your digital marketing plan.

Online advertising guidelines

Privacy is really important, especially if you are in the EU. There are lots of rules and regulations in the world about privacy and data protection. I can instantly remember about General Data Protection Rules (GDPR). While you are planning for your campaign you have to have special consideration for the children. There is also the Children’s Online Privacy Protection Act. Since the Internet connects digital marketers to the targeted customers around the globe if you have to remember the rules and guidelines that will protect consumers’ rights. If you would like to know more about the guidelines of online advertising then please have a look here.

Best Online advertising companies in Germany

As like as my other post, it is also hard to say which one is the best online advertising company in Germany. It depends on so many things. In most cases, you can start your campaign by yourself but if you have less knowledge about online marketing, digital marketing, SEO, SEA, Online Advertising, content creation for the ads etc then you should find a company that can perform a campaign for you. But before selecting a company you have to check their rates, work experiences, reviews from the old customers etc. In this case, I can assure you alphanauten GmbH & Co. KG could be a great choice.

If you check our references then I’m pretty much sure that you will be convinced to start an online advertising campaign with us. Normally hundreds of thousands of people are finding us with a search called ‘Werbeagentur in Dortmund‘ or ‘Werbeagentur in Unna‘. So this is your turn to find us… to find the best online advertising company in Germany. Though we are based in the NRW nevertheless we can provide services anywhere in Germany even beyond that! If you have any query then please don’t hesitate to contact us.


Digital advertising is a vast world. Online advertising became billion dollars industry already. In a small blog post, it would be hard to explain everything. But what I wanted to tell you is, the importance of advertising digitally. It is the easiest way to start your campaign online and get a good result. I also explain some do’s and don’ts of online advertising. I believe you like this blog and will bring value to your next campaign. If you find this helpful then please share it on Facebook, Twitter or other social media.

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